Castore sign deal with Mike Ashley in amusing turn of events

Newcastle United's English owner Mike Ashley (R) watches the English Premier League football match between Newcastle United and Brighton and Hove Albion at St James' Park in Newcastle upon Tyne, north-east England on September 20, 2020. (Photo by LEE SMITH / POOL / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. / (Photo by LEE SMITH/POOL/AFP via Getty Images)
Newcastle United's English owner Mike Ashley (R) watches the English Premier League football match between Newcastle United and Brighton and Hove Albion at St James' Park in Newcastle upon Tyne, north-east England on September 20, 2020. (Photo by LEE SMITH / POOL / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. / (Photo by LEE SMITH/POOL/AFP via Getty Images) /
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What a coincidence to see a direct link from Mike Ashley through to Castore, the Rangers kit suppliers, being established today. Who could have expected that?

When Castore were announced as the new supplier of the Rangers club kit there was much joy in Scottish media about Mike Ashley being beaten into submission by the brilliant new deal with Castore. Ashley had apparently lost all his connections, deals and much more through some smart boardroom negotiating by the Ibrox board.

Somehow he had walked away from it all, leaving the way clear for Castore to swoop in. Ashley had also given up on a series of long running court cases about the retail kit agreement, where he was awarded costs with a total still to be set by a judge.

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Some people questioned the likelihood of him letting go. Most Scottish media sources lapped it up and praised the brothers behind the young Liverpool based Castore outfit. With quality their byword, Castore were ready to revolutionise the kit world through this Rangers deal. It does look like they have failed to deliver as much as the Ibrox fans were hoping for. But then again, probably they were hoping for too much.

Rumours soon spread though of a direct connection with either Sports Direct or Ashley and Castore but they didn’t stick. Further rumours of a connection arose when Sports Direct claimed an exclusive sales deal for the Light Blues kit. But it was all still denied by both club and kit makers.

Today’s announcement reported in several Scottish media sources including The Sun, that Castore are breaking into the elite and lucrative English Premier League kit market by signing a deal to supply the Mike Ashley owned Newcastle United will surely come as a complete surprise and coincidence to everyone. The Geordie fans will be wondering what’s happening no doubt and some Ibrox followers are questioning this too.

In the meantime much speculation on Ashley’s involvement will no doubt continue as more news of any deal emerges and as Castore prepare new releases and of course start to gear up for another huge step up in supplying in volumes.

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