Sevco fans get “creative” in trying to save club again

GLASGOW, SCOTLAND - APRIL 23: Joe Dodoo of Rangers challenges Mikael Lustig of Celtic during the William Hill Scottish Cup Semi-Final between Celtic FC and Rangers FC at Hampden Park on April 23, 2017 in Glasgow, Scotland. (Photo by Mark Runnacles/Getty Images)
GLASGOW, SCOTLAND - APRIL 23: Joe Dodoo of Rangers challenges Mikael Lustig of Celtic during the William Hill Scottish Cup Semi-Final between Celtic FC and Rangers FC at Hampden Park on April 23, 2017 in Glasgow, Scotland. (Photo by Mark Runnacles/Getty Images) /
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It isn’t a big secret that just five years after dying, the club known as Rangers (sorry, it will be the last time we’ll write that name here) is still in some big financial trouble.

That much was obvious by the gulf between Celtic and Sevco, let alone being done in easily by Aberdeen for second place in the SPFL this season.

Sevco are in dire financial straights and without the money of European football available to them things aren’t exactly going to get any better any time soon. However, we never knew just how desperate things really were until we saw this talk from Sevco fans (yes it was from 2013, but might as well apply to today):

Oh, and naturally there is this sentiment out there in some corners of the Sevco fanbase:

This isn’t the first time Sevco fans have shown utter daftness. After all, this is the same group that came with hair-brained schemes like creating a “Rangers Transfer Fund” for supporters to put their paychecks in to on a weekly basis and buying Sport Direct shares to tank the company keeping them afloat in any sense of the word.

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While Sevco like to claim the history they lost when their club died in 2012, perhaps they should worry a bit more about surviving the coming months and coming up with an actual financial plan.

It seems to be a novel concept for Sevco though. Here we are five years removed from the first death and financial mismanagement has reared its fitting head around Ibrox.

In the name of helping them we have a few suggestions that could help.

1. Sell to a billionaire owner who only wants to use you…oh wait, that already happened?

Perhaps it could lead to fans not being able to buy the newest kit and raise money for the club too. Oh wait…that happened too? Not to mention the protest of buying new kits over Mike Ashley’s stake in the club.

2. Sell Ibrox naming rights….oh wait, that already happened too. Nevermind, it didn’t help the first time.

Sport Direct and its owner, Mike Ashley, were supposed to be the white knight to save Sevco a second time. Instead it has turned in to a nightmare fleecing by Ashley. No doubt it was a shrewd bit of business for the Newcastle native, but Sevco were robbed blind and have been in financial dire straights today because of the deal struck in 2015.

Court battles are ongoing and Ashley and his crew are still trying to insert their influence on the club thanks to their financial stranglehold on merchandising.

3. Make smart financial signings. 

This one is a hard one for Sevco it appears. This club thought it could spend at SPFL levels while playing in the lower leagues. All in the hopes of being the club that could challenge Celtic once it was up.

Instead, Sevco spent like drunken sailors and are sitting in third place behind both Celtic and Aberdeen by wide margins as well. They’ve been unable to spend once up and even had to hire a new manager on the cheap because of financial woes. It would behoove this club to stop worrying about spending so much and consolidate its financial future first. Then again, that would make sense and nothing Sevco has done has made any sense at all.

4. Just Give Up

Honestly, Sevco are a complete disaster and it is hard to see them getting out of the hole without some rich person arriving with billions to pour in to the club. Financially they are in the same place they were before liquidation and the gulf between fan expectations and reality is nearly as wide as that of Celtic and Sevco on the pitch.

No amount of Europa League money can get this club to the level it needs to be at to compete with Celtic at this point. There’s also the matter of having very few players other clubs are willing to pay good transfer fees for, meaning another route to financial stability is closed off.

If Sevco are going to compete with Celtic ever again, it is going to be a long road given the divergent nature of the club’s financial futures as they stand today. Perhaps it is just time for Sevco to realize their place, be happy to get on solid footing and worry about competing with Celtic financially at a much later date. Just a suggestion…not that they will take it or anything.