Celtic are the best team in Scotland right now. There is zero doubt about that. And that is not just because of where they stand this season. It is a result of their constant success for more than a decade now. That has come not only on the pitch but off it as well. And the Hoops have taken another positive step in that regard.
Of course, the commercial side of things has been a driving factor behind Celtic's successes in recent years. They are in the best position in Scottish football in terms of finances. There is no arguing that fact. Even rival fans will agree.
There has been speculation about them extending their deal with Adidas and being placed as an 'elite' club. It remains to be seen whether that happens or not. But Celtic have already extended their terms with a different sponsor.
Celtic have announced a three-year contract extension with front-of-shirt partner, Dafabet, on the club's official website, This will become the longest shirt partnership in the Hoops' history, running for 12 consecutive years since the 2016/17 season.
Celtic make history-making evening announcement
During that entire time, Celtic have known nothing but success. And hopefully, that will remain the case moving forward as well.
Celtic's success on the pitch will only help bring in more partners in the future. Fortunately, the Hoops are now starting to show signs of progress at the European level as well on top of their domestic triumphs.
Celtic have a genuine chance of making it to the playoff round of the Champions League this season after picking up nine points from six games. On the other hand, they are yet to lose a domestic campaign in this campaign and will face the Rangers in the Scottish League Cup final this weekend.