Celtic issue statement after nightmare kit release

After weeks of anticipation of the Adidas kit launch, Celtic fans had a nightmare of a time trying to pre-order them prompting a statement from the club.

Celtic have recently revealed their product that was produced through the Scottish football record-breaking deal with football giants Adidas. After weeks of speculation, “leaked” kit designs and concept kits built by fans’ home computers, the release was nothing short of phenomenal.

So, when Hoops fans heard that the kits would be going on pre-order through the official Celtic store website today they masses flocked. Instead of being able to seamlessly order their new Adidas kits they were met with technical glitches on the club’s site making it impossible to pre-order. A truly nightmare situation for the club who just partnered with the biggest apparel giant in football.

The club store issued a statement on their Twitter account acknowledging the difficulties:

This is not the first time that Celtic has had technical difficulties with their online infrastructure. Celtic TV has been less than adequate at providing a stable medium for overseas fans to watch matches, and this is also not the first time the club shop website has had issues. Thankfully JD Sports is involved and give supporters another outlet to purchase from.

Since Celtic implemented cost-cutting measures by creating in-house sites for nearly every facet of the business, things have not gone smoothly. Not only were their glitches and crashes for the pre-order, but they sent the event live sans gear from the Celtic women’s squad. Not a great look.

Hopefully the Hoops invest in the online infrastructure because quite frankly, it’s not a good look.